Years ago, we got a spark. Walking outside our homes, we were tasked to identify a customer segment’s needs and wants. The initial reaction was that we may not be able to get access to the segment without influence. However, as our focus on this segment increased, we started seeing them everywhere around us. They were there all this time, speaking to us about their needs, indicating their wants – but we weren’t hearing them. When we did, we unlocked new business opportunities and also identified new markets. That was the beginning of our journey with empathy.
This journey changed us and our careers forever. We met our customer segments where we didn’t expect them to be, we understood our leadership’s strategy with a completely new lens, we worked with our colleagues with a perspective we never had before, and we partnered with our stakeholders with revived energies. For us, this was magical.