Industry: Non-Profit | Region: Global | Client: Rock Your Life | Partner: Do Good Here The challenge How might we design a donor experience for Rock Your Life to attract recurring online donations? The outcome Rock Your Life online donations increased by 60% post our… Read More »Conversions Increase By 60% With Human-Centered Design
Picture this. You are called into a meeting, your boss mentions a business problem, gives you 5 minutes to process it, and then provides you with a possible solution. You speak for a few minutes on evolving the solution and after the short conversation, you… Read More »Finding the Right Problems to Solve
Empathy is the key trait that helps us keep people at the center of everything we do. However, people are complex, and that makes it impossible to empathize at scale. Empathetic frameworks help navigate that complexity. The focus on people-centricity began to scale in organizations… Read More »Empathy Map: A Tool to Uncover What REALLY Matters
You know this. We are in between a major health crisis across the world. Our lives have been turned upside down overnight. Our news feeds are helping us stay on top of everything that’s happening, everything that’s hurting, and everything that’s changing. So I am… Read More »2020 Is Crushing It! Here is How.
It’s 2020, and everyone is talking about empathy. There has been a resounding call for it in the way we do business, the way we talk to our customers, the way we talk to our families, and the way we respond to the society. To… Read More »What is Empathy? – And Why it Matters for your Business!