Drive Innovation
We use human-centered design to drive business impact
We Apply Design Thinking To Boost Value In Products, Services, and Experiences.
WHAT WE DO
BUILD.
BUILD STRATEGIES & SERVICES FROM SCRATCH
IMPROVE.
ENHANCE & ELEVATE EXISTING PRODUCTS & SERVICES
SCALE.
EVOLVE & EXPAND BUSINESS REACH
Our AppROACH
Holistic
Design that considers the entire ecosystem and their needs
Guided
Participatory methodologies that drive human-centered outcomes
Goal-Oriented
Focus on what matters for the customer and the business
DESIGN PRINCIPLES
Design is a non-linear process. Method applications are highly contextual and dependent on business needs and limitations.
Empathy
We start with people. We use diverse qualitative research methods to understand needs, pain points, and test outcomes.
Visualization
We connect the dots. We process information with visualization methods that help teams align and work through the challenge.
Co-creation
We create together. We conduct participatory workshops & collaborate with stakeholders and teams from diverse backgrounds and roles to create superior outcomes.
Iteration
We work in beta mode. At each step, we uncover blind spots and test assumptions directly with customers and iterate on them to boost value.
Our Interventions
(In light of covid-19, all our engagements will be happening virtually)
Service Design
Create moments that matter.
Understand your customers, identify their needs, and co-create delightful services & experiences for them.
Outcome. Differentiation, Customer Loyalty & Retention
- Qualitative Research
- Gap Identification
- Creative Solutioning
- Concept Validation
- Development Blueprints
Strategy Design
Make choices that deliver value.
Create human-centered strategies & models that balance customer needs & internal capabilities to deliver value.
Outcome. Customer-centricity & Affinity, Business Value & Growth.
- Qualitative Research
- Hypothesis Design
- Testing & Validation
- Concept Validation
- Actionable Roadmaps
Design Sprints
Get to Value In 1-2 Week
Solve challenges with targeted applications of design methodologies using a rapid approach.
Outcome. A Solution Prototype Grounded in Customer Needs.
- Guided Applications
- Participatory Workshops
- Collaborative Design
Traditionally done physically in 5 days, we conduct virtual design sprints in 1-2 weeks.
Innovation At Work
Solve Internal Challenges
Innovation starts from within. Balance employee needs with work requirements to create solutions that solve workplace challenges, boost creativity & culture.
Outcome. Employee-centricity, Productivity & Retention
- Identify Barriers To Value
- Resolve Challenges
- Elevate Experiences
Looking for something different? Let's co-create.
If you have a challenge and you'd like to solve it with design thinking, reach out to us to co-create and solve.
Book a 30-min discovery call with us to co-create
Why Work With Us?
We have have a breadth of experience applying design thinking.
- As intrapreneurs, we have executed large scale innovation projects at work
- Our design experience includes working in tandem with people, processes, and technology
- We have enhanced and transformed digital products and experiences, sales processes, delivery models, customer success models, and employee experiences
We have worked with a diverse set of stakeholders & customers
- We have mobilized leaders, mid-management, and cross-functional teams to design effective outcomes
- We have partnered & coached entrepreneurs to help them work through their challenges
- We have cross-industry experience including information technology services, computer software, healthcare, banking, learning & education, and non-profits
We are certified practitioners of human-centered design
- We have more than 11 certifications from industry leaders such as IDEO
- As alumni, we coach 100s of learners on human-centered design each year
- We are constantly co-creating and exchanging design best practices with practitioners in the industry
What people are saying
We have serviced
FAQ
Most frequent questions and answers
Human-centered design is agnostic to business size or nature. It takes into account what really matters in a business – people. Every industry or business can benefit from becoming people-centric and the design methodologies employed in our services can help you get there.